Why CMOs Are Marketing Through Sensory Branding
The CMO Podcast with Fexingo · 2026-06-23 · 9 min
Episode notes
Lucas and Luna explore sensory branding - how companies use sound, scent, and texture to create deeper emotional connections. They dissect Mastercard's sonic brand identity, Singapore Airlines' signature scent Stefan Floridian Waters, and the rise of haptic marketing in retail. Specific numbers: Singapore Airlines spent $500 million over 20 years on its scent strategy. Mastercard's sonic mnemonic plays across 200+ countries. The hosts discuss sensory neuroscience data showing that scent-triggered memories are 65% more vivid than visual ones. Practical takeaway: three questions every CMO should ask before investing in a sensory layer. #SensoryBranding #MarketingStrategy #CMO #Mastercard #SingaporeAirlines #SonicBranding #ScentMarketing #HapticMarketing #CrossModalCorrespondence #BrandEquity #Neuroscience #CustomerExperience #RetailMedia #FexingoBusiness #BusinessPodcast #MarketingPodcast #TheCMOPodcast #BrandLoyalty Keep every episode free: buymeacoffee.com/fexingo
More from The CMO Podcast with Fexingo
All episodes →- Inside the CMO Playbook for Creating a Revenue-Driven Content Engine58 / 100
- Why CMOs Are Turning Brand Communities into Revenue Centers55 / 100
- Why CMOs Are Embedding Commerce into Live Audio75 / 100
- How CMOs Are Marketing Through Dark Stores and Ghost Kitchens
- Why CMOs Are Marketing Through Live Shopping