How CMOs Are Marketing to the Longevity Economy

Episode notes

On this episode of The CMO Podcast, Lucas and Luna explore how chief marketing officers are adapting their strategies for the longevity economy - the growing demographic of consumers aged 50 and older. They discuss why this cohort controls over 70% of U.S. disposable income yet receives less than 10% of marketing spend. Using case studies from companies like L'Oreal and Apple, they unpack how brands are moving beyond age-shaming stereotypes to create products and campaigns that resonate with older audiences. The hosts also examine the role of inclusive design, from font sizes to voice interfaces, and highlight specific metrics like 'life-stage segmentation' over generational labels. The episode ties in broader trends around multigenerational marketing and the financial opportunity of serving an aging population that's healthier, wealthier, and more digitally connected than ever.

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