How CMOs Are Hiring Chief AI Officers

Episode notes

Episode 66 of The CMO Podcast examines a new executive role appearing in marketing departments: the Chief AI Officer. Lucas and Luna discuss why CMOs are hiring for this position, what the role actually entails, and how companies like CVS Health and Estée Lauder have structured it. They break down a recent Gartner survey showing that 38 percent of large enterprises now have a dedicated AI leadership role, and debate whether this is a passing trend or a permanent fixture in the C-suite. The hosts also explore how a Chief AI Officer differs from a Chief Data Officer or a Chief Digital Officer, and what it means for the marketing team's structure. Specific examples include how the CAIO at CarMax rebuilt their personalization engine and how the role at Ulta Beauty drives their loyalty program's AI roadmap. The episode includes a brief, sincere moment where Lucas and Luna acknowledge that listener support through buy me a coffee dot com slash fexingo keeps the podcast ad-free and sustainable.

• Inside the CMO Playbook for Creating a Revenue-Driven Content Engine38 / 100
• Why CMOs Are Turning Brand Communities into Revenue Centers35 / 100
• Why CMOs Are Embedding Commerce into Live Audio55 / 100
• How CMOs Are Marketing Through Dark Stores and Ghost Kitchens
• Why CMOs Are Marketing Through Live Shopping