Apple at 50: Still a Steve Jobs Company?
The Breakfast Grille · 2026-03-31 · 28 min
Episode notes
Apple Inc. is 50 years old, a milestone once thought impossible when the company sat 6 weeks from bankruptcy in 1996. Today, as a $3.6 trillion "Empire," the Tim Cook era faces scrutiny for prioritising operational scale over the blockbuster hits of the Steve Jobs era. David Pogue, CBS correspondent and author of Apple: The First 50 Years, joins the Breakfast Grille to dissect Apple’s near-death experience and debunk persistent myths surrounding Steve Jobs. He explores the stark transition from a "rebel" cult to a “Empire” status, the critical innovations that could define the Tim Cook era, and why he believes Apple, at its core, remains a "Steve Jobs company". Image Credit: Shutterstock. See omnystudio.com/listener for privacy information.