Beyond the Form: How Alon Rosenberg is Humanizing AI Sales

Episode notes

Most B2B teams are losing qualified buyers not because their product is wrong, but because their sales motion is too slow to keep up with modern intent. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Alon Rosenberg, Co-Founder and CEO of Knock AI, to explore why conversational B2B sales and direct messaging are rapidly replacing forms, emails, and delayed demo bookings. As buyer attention spans shrink and speed to lead becomes critical, Alon shares real data showing why 84% of qualified B2B buyers prefer to chat rather than fill out forms, and how blending AI with human trust is reshaping how deals actually close today. When 84% of qualified buyers prefer chat, forcing them into a form isn’t neutral friction. It’s an active disqualifier. “Selling is trust and relationship. Without those two, it doesn't matter if you have the most amazing product; I'm not going to proceed with you. And I think that that's where a human touch will come.

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