#228: Demand Generation vs Lead Generation (Why Most Teams Get It Wrong) Plus 2026 demand gen strategy
The B2B Playbook · 2026-04-30 · 1h 5m
Episode notes
Most B2B marketers think demand generation and lead generation are the same thing. They’re not. And confusing the two is exactly why your pipeline isn’t growing. In this episode, we break down the real difference between demand generation vs lead generation - and why most teams are stuck running a system that creates activity, not revenue. We walk through the 5 BE’s Framework and show how to shift from chasing leads to building real demand in your market. Tune in and learn: → Why lead generation breaks at scale → How demand generation actually builds pipeline → What most teams get wrong about the 95/5 rule If you’re under pressure to generate more leads but know something isn’t working, this will change how you approach marketing. - Links + CTAs -
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