#217: Product Marketing Framework for Small B2B Teams (What Actually Works)

The B2B Playbook · 2026-02-01 · 53 min

Episode notes

Most small B2B teams know product marketing matters. Very few know how to make it work without specialists or big budgets. In this episode, we’re joined by Kayla Medica, creator of the Medica Method, to break down how product marketing actually works inside lean B2B teams. We unpack what breaks when no one owns product marketing, how to align product, sales, and leadership around one story, and why pricing is just as much a product marketing problem as it is a commercial one. Kayla also explains why most B2B personas fail, how to build real feedback loops with sales, and how small teams can punch above their weight without burning out. Tune in and learn: + How product marketing really works in small B2B teams + What product marketers should say no to (and when) + Why pricing and positioning are inseparable If you’re in a small B2B team trying to create consistency between marketing, sales, and product, this episode is a must-watch. - Links + CTAs -

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