#216: Founder-Led Marketing Strategy: How to Scale Trust Without Becoming the Bottleneck (Adam Holmgren, Fibbler)
The B2B Playbook · 2026-01-26 · 45 min
Episode notes
Most B2B teams rely on founder energy - until it stops working. In this episode, we sit down with Adam Holmgren, CEO and co-founder of Fibber, to break down how founder-led marketing actually works - and why it hits a ceiling faster than most teams expect. Adam walks us through how he turned his personal LinkedIn presence into early traction, why founder-only growth stalled after the first 50 customers, and how he built a system that blends founder trust with brand memory. This is a practical breakdown of a modern founder-led marketing strategy - without fluff, vanity metrics, or burnout. Tune in and learn: + Why people buy from founders before they buy products + How to scale founder content beyond personal reach + Why Thought Leadership Ads work - and where they fall short + How brand memory unlocks the next stage of growth If you’re a B2B marketer or founder trying to turn visibility into pipeline, this episode shows how to bridge founder energy into a real brand engine. - Links + CTAs -
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