#208: What's Next For Outbound Sales? Aaron Ross (Predictable Revenue) & Adem Manderovic (Closed Circuit Selling)
The B2B Playbook · 2025-11-16 · 1h 1m
Episode notes
What’s Next for Outbound Sales? Aaron Ross (Predictable Revenue) & Adem Manderovic (Closed Circuit Selling) Outbound sales is at a crossroads. Automation is everywhere. AI is flooding inboxes. Meetings are harder to book than ever. So we sat down with Aaron Ross, author of Predictable Revenue and From Impossible to Inevitable, to ask one question: What’s next for outbound sales? Alongside Aaron, Adem Manderovic (Closed Circuit Selling, CRO School) breaks down why GTM teams misread Predictable Revenue, how outbound drifted into “meetings at all costs,” and what a modern outbound system actually looks like. We dig into market validation, cataloguing timing signals, emotional intelligence, relationship systems, and why AI is forcing teams back to fundamentals. If you sell, market, or run a revenue team, this conversation will change how you think about outbound.
More from The B2B Playbook
All episodes →- #235: Why Your B2B marketing Measurement Is Broken and can A.I. help?33 / 100
- #234: How to Use Partnerships to Scale (B2B Partnership Strategy) - Bryan Williams43 / 100
- #233: Attribution in B2B - Why It's Broken (And How To Fix It)32 / 100
- #232: The Secret to Crushing Demand Gen in 2026 and Beyond
- #231: YouTube Masterclass for B2B Businesses (2026)