#205: It’s Not Marketing’s Job to Guess Who’s In-Market! (Midweek Musings)

Episode notes

Too many marketers treat intent data like X-ray vision - but it can’t actually tell you who’s ready to buy. In this 5-minute Mid-Week Musing, we show how to replace guesswork with a practical signals framework that builds real sales timing intel through cataloguing. You’ll learn: + Why intent scores create false positives (and how to spot them) + How sales cataloguing captures true buyer signals + The Signals → Catalogue → Feedback loop that aligns marketing and sales Perfect for teams who want reliable signals - not synthetic data. - Links + CTAs -

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