#204: Catalogue the Market: A New Sales Paradigm (Predictable Revenue Podcast - George Coudounaris & Adem Manderovic)
The B2B Playbook · 2025-11-02 · 32 min
Episode notes
Originally aired on the Predictable Revenue Podcast, this conversation flips the old sales playbook on its head. Adem Manderovic (Closed Circuit Selling) and George Coudounaris (The B2B Playbook) join Collin Stewart to unpack a new sales paradigm built around one principle - catalog the market, not “book more meetings.” They explain how the Closed Circuit Selling framework replaces outdated outbound with validated, permission-based outreach that unites Sales, Marketing, and Customer Success under one rhythm. Tune in and learn: + Why cataloging the market gives you timing signals that drive predictable growth + The exact questions to validate fit, timing, and permission to follow up + How to align Sales & Marketing around validated accounts instead of vanity metrics If you’re a B2B marketer or sales leader stuck in “meetings-booked” chaos, this is your blueprint for a smarter, more efficient GTM motion. - Links + CTAs - Learn how to drive revenue across your organisation with CRO School:
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