#200: How B2B SaaS Companies Scale from 1 to 10 | (EVP’s Allen Zhu Playbook)
The B2B Playbook · 2025-10-15 · 1h 4m
Episode notes
How do you go from a scrappy B2B SaaS with early traction… to a repeatable, scalable growth machine? In this episode, we sit down with EVP’s Allen Zhu - founder-turned-PM-turned-investor - to unpack the go-to-market playbook for scaling from 1 to 10. We dive into how top SaaS companies segment their market, fund sales and marketing early, and build moats that compound. Allen shares real examples from EVP’s portfolio (including Nexl) and explains how segmentation, workflow-driven expansion, and smart early investment helped them scale fast without burning cash. Tune in and learn: + How segmentation drives efficiency - and the Nexl case that proves it + The “self-funding” model for early sales & marketing investment + Product expansion frameworks: follow the workflow, then follow the money + How to build switching-cost moats and pre-board ROI for enterprise deals This is a must-watch for any B2B marketer or founder navigating the jump from early traction to scalable growth. - Links + CTAs - Learn how to drive revenue across your organisation with CRO School: Need help running your own LinkedIn Thought Leadership Ads?
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