#197: Community-Led Growth: How To Turn Customers Into Your Growth Engine (Laís de Oliveira)
The B2B Playbook · 2025-09-07 · 59 min
Episode notes
Community-Led Growth: How To Turn Customers Into Your Growth Engine We break down the playbook for community-led growth - how to move beyond engagement theater and build a system where customers become your distribution. Featuring Laís de Oliveira (author of Hacking Communities), this episode gives you practical frameworks like the Five Ps, the “lighthouse → port → city” journey, and closeness circles that turn casual users into passionate advocates and ambassadors. We show you how to: + Make community a core growth engine (not a side-channel) + Design onboarding and programming that build habit + Use contribution, access, and recognition to scale advocacy If you’re a B2B marketer on a small team, this episode shows how to create a community-led growth system that compounds your distribution and builds lasting trust with buyers. - Links + CTAs - Need help running your own LinkedIn Thought Leadership Ads? Learn how to drive revenue across your organisation with CRO School:
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