#196: Why Most B2B Revenue Engines Fail - And How Paul Perrett is Building One to Go From $2-10mil
The B2B Playbook · 2025-08-31 · 1h 1m
Episode notes
Most B2B revenue engines stall out. In this episode, we break down why - and how to build one that actually scales. Paul Perrett (CEO, Firmable) joins us with Adem Manderovic (Closed Circuit Selling, CRO School) to map ARR model, the 10-line economic engine, and why cataloguing and ecosystem activation beat brute-force outbound. We unpack how to work backwards from revenue goals, align Sales, Marketing and CS around market validations, and build compounding demand with brand and partners. Tune in and learn: + The 10-line economic model behind a scalable B2B revenue engine + How to replace MQLs with market validations and fix SDR incentives + Ecosystem activation plays that compound trust and pipeline If you’re a B2B marketer in a small team, this is a must-watch. It’s practical, numbers-first, and shows how to turn brand, SDRs, inbound, and partners into one working B2B revenue engine. - Links + CTAs - Need help running your own LinkedIn Thought Leadership Ads? Learn how to drive revenue across your organisation with CRO School:
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