#195: Head of Marketing 3X’d Meetings & Boosted Pipeline by 75% (Demand Gen Course Alumni Story)
The B2B Playbook · 2025-08-24 · 23 min
Episode notes
Demand Generation Course Review: What I Learned Inside The B2B Incubator Thinking about joining a demand generation course - but not sure if it’s worth your time? We sat down with Allister Hamilton, Head of Marketing at Lánluas Consulting, to hear how The B2B Incubator helped him go from an unclear strategy to measurable pipeline growth. Allister shares: + Why he picked this program over other courses (including how it's different to Ritson’s Mini MBA) + How he got sales to actually use their content + The exact results they saw (3x more prospect meetings, 200% LinkedIn lift, +75% attributed pipeline) Tune in and learn: + How to build a demand gen engine with a small team + A practical content system that aligns sales and marketing + What to expect when you join The B2B Incubator If you're serious about levelling up your skills, aligning your team, and finally seeing results from your content - this episode is for you. - Links + CTAs -
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