#194: Why Your GTM is Misfiring, and how to fix it from the Frontlines (The Circuit - Ep 1)

The B2B Playbook · 2025-08-17 · 1h 9m

Episode notes

If your sales and marketing teams feel like they’re running different races, this episode will show you the framework to fix it - fast. We break down the exact sales and marketing alignment framework we use with revenue leaders to unite GTM teams, reduce wasted spend, and win more deals. You’ll see why the old playbooks like Predictable Revenue create silos - and how our “Circuit” model hardwires sales, marketing, and customer success into one connected system. We’ll walk you through cataloguing the market to capture first-party intent, feeding that intelligence into marketing for targeted trust-building campaigns, and closing the loop with customer success so deals stick and expand. Tune in and learn: + Why most GTM teams are misaligned - and the root cause + How to capture first-party market intelligence that makes marketing commercially viable + The step-by-step framework for aligning sales, marketing, and customer success This is a must-watch if you lead sales, marketing, or customer success and want a system that unites your teams around the same revenue goal. Want access to the GTM Map that's blurred out?

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