#192: Why Most B2B Positioning Fails (And How to Fix Yours) - Anthony Pierri

Episode notes

Why Most B2B Positioning Fails (And How to Fix Yours) Most B2B positioning fails because teams refuse to make strategic choices - and it shows up in generic homepages, weak messaging, and confusing GTM. In this episode, we share a masterclass from Anthony Pierri - co-founder of Fletch PMM and positioning expert for 300+ B2B startups. If you're a marketer struggling to get your team aligned around clear messaging that drives revenue, this is for you. Anthony breaks down why positioning must live on your homepage, how to choose between use case vs category strategies, and the 4 key questions every B2B company must answer. Tune in and learn: + The 6 most common B2B positioning mistakes (with real examples) + Why your homepage is the best place to anchor positioning + How to craft a clear, credible message your team can align around If you’ve ever felt like your messaging is vague, your homepage is generic, or your GTM teams are misaligned - this episode will show you how to fix it. - Links + CTAs - Need help running your own LinkedIn Thought Leadership Ads? Learn how to drive revenue across your organisation with CRO School:

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