#190: How to Rank in ChatGPT First: The 90-Day LLM SEO Playbook (SEO expert Sam Dunning)
The B2B Playbook · 2025-07-13 · 46 min
Episode notes
Most marketers still obsess over Google blue links. We’re here to show why that’s yesterday’s game. We sat down with SEO legend Sam Dunning to unpack the new frontier of search: LLM SEO (aka Generative Engine Optimisation). Sam reveals a repeatable 90-day plan that gets your brand cited - not just ranked - inside ChatGPT, Claude, Perplexity and Google’s AI Overview. You’ll hear the exact tactics small teams can use to out-manoeuvre enterprise giants: think listicle “cheat codes”, brand-mention campaigns, and Reddit seeding that LLMs love. Tune in and learn: + Zero-click search - why clicks are disappearing and how to adapt + Brand mentions are better than backlinks - the new authority signal LLMs crave + 90-day sprint - ship pages, listicles and PR faster than big brands This episode is a must-watch if you need organic search to drive pipeline (not vanity traffic) in 2025 and beyond. - Links + CTAs - Need help running your own LinkedIn Thought Leadership Ads? Learn how to drive revenue across your organisation with CRO School:
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