#189: Fix Broken Outbound Sales - SDR & BDR Playbook w/ Leslie Venetz
The B2B Playbook · 2025-07-06 · 60 min
Episode notes
We sat down with sales legend Leslie Venetz and CRO School co-founder Adem Manderovic to untangle why outbound is still stuck in 2011 - and how modern SDRs and BDRs can fix it fast. Outbound targets have never been tougher, yet teams keep blasting buyers with the same tired sequences. In this no-fluff chat, we unpack a buyer-first framework that swaps brute-force tactics for trust-led outreach and market validation. Tune in and learn: + The “earn the right” test Leslie uses before every email or call + How to rebuild SDR metrics around market validations - fast + Why AI tools like Clay help only when you start with real buyer insight This episode is a must-watch if you’re serious about building a profit-generating pipeline without burning trust (or your team). - Links + CTAs - Need help running your own LinkedIn Thought Leadership Ads? Learn how to drive revenue across your organisation with CRO School:
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