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The B2B Playbook

#185: Why Most B2B Sales Teams Are Failing (And How to Fix It) - Amarpreet Kalkat - Founder of Humantic AI

The B2B Playbook · 2025-06-09 · 57 min

Episode notes

Why Most B2B Sales Teams Are Failing (And How to Fix It) Most B2B sales teams are stuck in outdated tactics - pushing for meetings, flooding inboxes, and hoping something sticks. But that’s not how today’s buyer wants to buy. In this episode, we sit down with Amarpreet Kalkat (Founder of Humantic AI) and our own Adem Manderovic (Co-founder of CRO School) to break down what’s broken in B2B sales - and what comes next. We dive into how AI can be used to build trust, not spam, and how real commercial oversight starts with market validation, not meetings booked. Here’s what we cover in this episode: + Why the predictable revenue model has failed us + How to segment and validate your market the right way + The DISC profiling framework that changes how you sell Tune in and learn: + Why AI is wings for the good… but crutches for the lazy + The Dust Bowl of B2B sales - and how to escape it + How CRO School and Humantic AI fit together If you’re in B2B and tired of tactics that don’t work anymore, this is a must-watch. - Links + CTAs - Need help running your own LinkedIn Thought Leadership Ads? Learn how to drive revenue across your organisation with CRO School:

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