#184: How Far Should You Niche Down? Finding Your Minimum Viable Market

Episode notes

How Far Should You Niche Down? (And How to Know You’ve Got It Right) Most marketers are targeting too broadly - and it’s killing their go-to-market. In this episode, we walk you through how to find your Minimum Viable Market - the smallest audience that can sustain your business and evangelize your solution. We’ll show you how to use your existing data and customer base to define a market you can actually win, instead of burning budget trying to win everyone. Here’s what we cover in this episode: + Why niching down feels scary - but works + How to use the 80/20 rule to uncover your best (and worst) customers + How to test and validate if your niche is big enough to sustain your business Tune in and learn: + The full step-by-step process to finding your Minimum Viable Market + Real examples of how to apply firmographic, demographic, and psychographic filters + How to reposition your business over time without losing momentum This episode is a must-watch for any B2B marketer struggling to get cut-through in a crowded market. If you’re stuck trying to build pipeline, this is the most important strategy you’re probably missing.

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