#181: Brand, Demand and the 5 BEs Framework - build a full funnel GTM Strategy
The B2B Playbook · 2025-05-04 · 28 min
Episode notes
Why Your B2B GTM Strategy Needs the 5 BEs Framework Now Most B2B marketing frameworks only show you part of the picture. But in 2025, you need one complete system to align brand, demand, and sales around your Ideal Customer. That’s why we created the 5 BEs Framework. This week, we show you how to move beyond demand generation and build a complete go-to-market strategy - tailor-made for small B2B teams. We’ve used the 5 BEs to help B2B marketers in both small and large orgs drive more pipeline, get sales and leadership buy-in, and scale trust across the entire buying journey. Tune in and learn: + How the 5 Stages of Awareness connect brand and demand + Why Demand Gen marketers are the new GTM Architects + How to scale trust and pipeline - without more headcount This episode is a must-watch if you’re in a small marketing team and need a single system to punch above your weight, align your org, and make marketing finally feel like it's working. - Links + CTAs - Need help running your own LinkedIn Thought Leadership Ads? Learn how to drive revenue across your organisation with CRO School:
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