Why Men's Grooming Has Been Booming with Obi Omile Jr

Episode notes

On this episode, Somrat Niyogi, General Manager & Head Of Business Development at Gusto, speaks with Obi Omile Jr , CEO & Co-Founder at theCut . After spending 2 months without getting a haircut... Obi discovered that finding a great barber wasn’t as simple as it needed to be. At the time, the best option was a Google search. After 6 and a half years of growing theCut’s brand, Obi has booked over 50 million appointments, with 50,000 new people discovering a barber on the platform every month. Today, Obi covers why he targets individual barbers instead of entire barbershops, the hidden opportunities within the barbershop industry, and why his brand has barely scratched the surface of the market that’s available out there. Highlights include: - How theCut was bootstrapped before it grew into 4.5 million users. - The unique aspects of theCut’s strategy in the industry. - Why is barbering currently one of the fastest growing industries out there. - Managing barber shop needs vs individual barber needs. - Determining what products should be free and what should be paid. - Adopting digital payments in a primarily cash-based industry.

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