The Massive Tech Shift Happening in the Legal Industry with Jim McGinnis

Episode notes

In this episode, Somrat Niyogi , General Manager & Head Of Business Development at Gusto, speaks with Jim McGinnis, President at AffiniPay. Jim has been a leader in the financial service industry for quite some time. He was even selected as one of the top 100 most influential people in the accounting industry for three years in a row. Beneath the surface, Jim's background is as diverse as it is interesting. He's been involved in many industries, from selling beer, to the videogame business, and now tech. Today, Jim is here to talk about the verticalized software shift happening in the legal industry. Highlights include: His transition from the beer industry to the tech industry Lessons from Procter & Gamble The legal market's approach to building financial service products How AffiniPay stands out from other processing companies in the market The shift in the legal industry that's driving companies to invest in technology Areas of legal tech that require more innovation How to determine what products and features to invest time in The biggest challenge in selling software to small businesses today

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