Shining a Spotlight on Small Business Solutions with Herman Man

Episode notes

On this episode, Somrat Niyogi, General Manager & Head of Business Development at Gusto, speaks with Herman Man , Chief Product Officer at Bluevine . For too long, small businesses have struggled to access traditional banking services and, as a result, have been restricted in their opportunities to truly scale. By providing streamlined end-to-end banking solutions to simplify business payments for small businesses, Bluevine has been on a mission to fill that demand. Today, Herman discusses why small businesses are so underserved, what they should consider before they add banking solutions to their offerings, and what else they can offer to stay competitive in the markets they serve. Highlights include: - What exactly is a chief product officer? - Why companies decide to take on new brand identities. - Unique features Bluevine offers customers that banks don’t. - What are the criteria for a business to be considered a small business? - Why it’s easier to offer banking products today. - Herman’s take on the emerging embedded lending market. - Adopting an embedded lending solution vs creating your own. - Using customer segmentation to drive roadmap priorities.

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