Making your SaaS 3.0 platform stickier with embedded payroll with Doron Friedman

Episode notes

Customers have made their preferences known when it comes to software solutions: They don't want to manage a dozen different logins and platforms. People want to work inside of a single holistic dashboard because it makes their whole lives better in terms of user experience. Today, Doron Friedman , Founder and Chief Innovation Officer at SpotOn , covers why a hospitality mindset and businesses that are a good partner fit are critical for delivering the end-user experience that customers demand more and more of. Highlights include: - What makes SpotOn different from other POS platforms? - Why hospitality matters when you offer a product. - SpotOn's finance roadmap outside of payroll. - Why customers prefer a holistic experience with their products. - Advice for business owners before they decide to lean into embedded payroll. - What Doron is most excited about for the embedded finance industry in the next year. Resources mentioned: Gusto Embedded - Doron Friedman - SpotOn - Any specific guest you'd like to hear on the show? Leave your suggestions at Thanks for listening to SMB Tech Innovators, powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API .

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