Fueling the Creator Economy with Sima Gandhi

Episode notes

On this episode, Somrat Niyogi, General Manager & Head Of Business Development at Gusto, speaks with Sima Gandhi , Co-Founder and CEO at Creative Juice . There was a time not long ago when digital content creation was only considered a hobby. Now, due to easy internet access, growing popularity and widespread globalization, many people have considered content creation as a full-fledged career option, which opens up a massive demand for financial literacy in this niche. Today, Sima discusses what exactly defines a creator, why they should treat themselves like a business, and how Creative Juice was built with the intention of handling every financial inquiry a creator could have. Highlights include: - Sima’s diverse background and joining Plaid early on. - What is a creator? - Could Creative Juice have existed a decade ago? - How traditional banks view the market of creators. - The risk for Creative Juice and creators. - Advice for founders in the creative economy. - How to determine the next best project to take on with so many options. Sima Gandhi - Learn more about Creative Juice at Any specific guest you’d like to hear on the show?

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