Filling the business gap in the mental health industry with Victoria Li

Episode notes

On this episode, Brian Busch, Head of Marketing at Gusto, speaks with Victoria Li , Co-Founder at Heard . Heard integrates smart software with real humans to handle bookkeeping, taxes and payroll for therapists, whose demand is currently at an all-time high. Today, Victoria covers what therapists can learn from the creator economy and how a visit with her first therapist inspired her work with Heard. Highlights include: - What is changing in mental health that you're probably not aware of? - Why therapists need a vertical solution. - How therapists use Heard on a daily basis to run their practices. - What makes a good API? - Figuring out which fintech products to build first. - How to highlight fintech product features to customers. - Specific embedded finance features that Heard is considering. Victoria Li - Heard - Learn more about Heard at Any specific guest you'd like to hear on the show? Leave your suggestions at Thanks for listening to The SMB Tech Innovators Podcast . If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.

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