Embedded payroll, economic uncertainty, and SaaS 3.0 with Gusto co-founders

Episode notes

On this episode, Brian Busch, Head of Marketing at Gusto, speaks with Gusto Co-Founders Josh Reeves , Edward Kim and Tomer London . Eventually, every founder faces the challenge of navigating the unpredictable economy. Gusto has managed to adapt to every economic curve for over a decade, while also staying focused on providing as much value as possible to customers instead of extracting value from them. Today, Gusto's co-founders band together to discuss how they've dealt with adversity and tough economic environments. Highlights include: - Growing in the middle of a tough economic environment. - The most exciting parts of fintech from a developer's perspective. - What customer segment does Gusto see the most traction with so far? - The percentage of revenue Gusto Embedded Payroll will be responsible for in the future. - The right time to go to market, become a platform and offer additional services. Gusto - Josh Reeves - Edward Kim - Tomer London - Any specific guest you'd like to hear on the show? Leave your suggestions at Thanks for listening to The SMB Tech Innovators Podcast .

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