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Selling Your Expertise

037: How is Playing It Safe Holding You Back?

Selling Your Expertise · 2025-09-29 · 9 min

Episode notes

Playing it safe might be the very thing keeping you stuck. Renee Hribar shares the story of a marketing professor turned entrepreneur who realized that following the same industry playbook only made her blend in. By daring to do things differently, tell her story, and align her offers with what felt true, she was able to step out of the shadows and build real momentum in her business. This conversation is a reminder that safe rarely creates progress. Confidence comes from permission to do things your way, and that’s exactly what makes your expertise stand out.

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