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Secrets of Rockstar CFOs

Finding Purpose in a Mission-Driven Company with Hetu Patel

Secrets of Rockstar CFOs · 2025-11-03 · 42 min

Episode notes

There is nothing more exciting than earning a profit while making a positive difference in the world. Hetu Patel is the CFO of a mission-driven company that does exactly that: Thrive Market . He joins Jack McCullough to share how they are balancing purpose and profitability to commit to their long-term goal of making sustainable living more accessible and affordable for everyone. Hetu also looks back on how his past career experiences, particularly his 12-year tenure at Amazon, taught him about fostering fungible talents, making bold bets, and continuously improving decision-making.

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