Why Revenue Leaders are not Teachers and how AI is reimagining the sales profession

Episode notes

In this episode of the SaaS Sales Performance Podcast , host Matt Milligan is joined by Raouf Mhenni , Chief Commercial Officer at Sopra Banking Software (SBS) . Ralph brings 25+ years of commercial leadership experience and shares powerful, actionable insights from his global career in sales, marketing, and product strategy. Introduction & Guest Background (0:00 - 1:20) Raouf shares his journey from pre-sales to sales leadership, highlighting his passion for customer interaction and continuous learning, especially in banking. Overview of SBS and Market Context (1:20 - 2:40) SBS provides core banking and digital banking solutions across Europe and North America, focusing on retail banking and specialized finance. Building Resilient & Productive Teams (2:40 - 4:50) Raouf emphasizes the fundamentals of hiring, onboarding, and engagement - adapting these processes for today’s talent market and technological environment. Evolving Recruitment & Onboarding (4:50 - 8:20) Shift from traditional hiring and onboarding to digital tools, e-learning, and leveraging internal referrals to attract motivated talent; importance of meeting with product teams and creating a sense of safety.

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