How to reboot your outbound sales engine during a GTM Transformation

Episode notes

Sales transformation is everywhere - and revenue teams feel it first. In this episode, Arianne Riddell (ex-LinkedIn, BBC, Feefo), now Chief Sales Officer at Personal Group , shares a people-first playbook for leading through change: embed values that actually guide behaviour, reset your first 90 days, rebuild foundations (process, narrative, enablement), and shift teams from inbound-reliant to outbound-confident - across both sales and post-sales.

• Change or Die: Building Values‑Driven, Sustainable Sales in Travel with Jeremy Brady64 / 100
• What is the future of the GTM tech stack in 2026 and beyond?58 / 100
• How to Turn Your Sales Kick Off into a Revenue & Performance Multiplier with Richard Ellis62 / 100
• How to maintain Energy as a Leader navigating change with the former CRO at Caxton
• The 6 must-have ingredients for successful Sales Transformation