Building a Modern Brand in Venture Capital

Episode notes

Raising the Brand with Sophie Buonassisi, SVP of Marketing at GTMfund. Welcome to Private Equity Marketeer’s Raising the Brand , where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets. Today, we’re joined by Sophie Buonassisi. Sophie is the SVP of Marketing at media company GTMnow and its venture firm, GTMfund. She oversees all aspects of media, marketing, and community engagement. Sophie leads the GTMnow editorial team, producing content exploring the behind the scenes on the go-to-market strategies responsible for companies’ growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind the strategies and companies.

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