24 - Mercury/13: a good brand changes the course

Episode notes

Victoire Cogevina Reynal, co-CEO at club ownership group Mercury/13, sets out her mission for the business (no less than the emancipation of women’s football teams around the world), and discusses why branding and creativity are at the absolute core of Mercury/13’s big ambitions.

• 30 - Ragged Edge: brand is an emotional thing59 / 100
• 29 - Ueno: making technology more human63 / 100
• 28 - U.N.N.A.M.E.D.: strategy is a map, not a shortcut64 / 100
• 27 - CōLab: creativity, sideways
• 26 - Culture Defined: grow slow, grow better