23 - Otherway: bite-size branding

Episode notes

Jono Holt, founder of creative agency Otherway, discusses whether anyone still loves the 60-second ad format, and how short-form can be a shortcut for brands that want to get to the heart of culture.

• 30 - Ragged Edge: brand is an emotional thing59 / 100
• 29 - Ueno: making technology more human63 / 100
• 28 - U.N.N.A.M.E.D.: strategy is a map, not a shortcut64 / 100
• 27 - CōLab: creativity, sideways
• 26 - Culture Defined: grow slow, grow better