12 - Faculty (Brand/Client Episode)

Episode notes

In this episode, we meet Umar ElBably, co-founder and co-CEO of Faculty, a brand centred on the premise that masculine grooming needed its walls torn down. Launching with a line of nail polishes, it was quick to attract attention, raising $3million in seed funding in 2021, led by Estee Lauder. Also remarkable is Umar himself: Faculty is his first venture since graduating from the Ivey Business School at Western University in 2019, he embodies a host of the traits one looks for in disruptive founders - crystal clear vision - founder-market-fit - endless energy for graft and problem solving - and a nothings going to stop me attitude. Faculty has collaborated with some top creatives from the AUFI network, including agencies Some Days and Playlab Inc., producing a fresh, multidimensional brand that matches its game-changing proposition.

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