Theresa Caragol - The Science of Partnering Success

Episode notes

In this episode of Partnerships Unraveled, we sit down with Theresa Caragol, founder and CEO of AchieveUnite, and bestselling author of Partnering Success. With decades of experience leading global channel strategies and integrations at firms like Extreme Networks and Ciena, Theresa brings deep expertise and a structured approach to unlocking the true value of partnerships. Her work, including pioneering metrics like Partner Lifetime Value, has reshaped how leading organizations build, scale, and measure partner ecosystems. We dive into the science behind high-performing partner programs, exploring why long-term partner enablement beats transactional thinking, and how hyperscalers are rewriting the rules of engagement for ISVs and tech vendors alike. Theresa also shares how organizations can quantify their partner maturity, leverage psychometric tools to accelerate partner trust, and thoughtfully adopt AI to amplify partnership success. Whether you're building a new program or optimizing an existing one, this episode is packed with strategies that resonate with today's channel professionals navigating rapid change and increased expectations.

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