Sergio Farache - AI, Efficiency & Scale: Partner Enablement at the Next Level
Partnerships Unraveled · 2025-08-28 · 32 min
Episode notes
In this episode of Partnerships Unraveled, we sit down with Sergio Farache, Chief Strategy and Technology Officer at TD SYNNEX , to explore how one of the industry’s largest distributors is navigating global complexity, AI disruption, and the evolving demands of partner enablement. Sergio shares his journey from founding a tech business as a teenager in Venezuela to shaping multi-billion-dollar strategies across global markets, offering lessons in resilience, strategic alignment, and the future of tech partnerships . We dig into: - How to balance global strategy with local flexibility and why bottom-up input is critical - Why operational efficiency is the foundation for innovation and investment - What partners need to succeed in the AI economy , from infrastructure to embedded use cases - The role of industry-specific knowledge and consultancy skills in next-gen partner models If you’re thinking about where channel strategy is heading and how to stay ahead, this conversation is one not to miss.
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