Rasmus Holst - Zensai’s Microsoft-First Channel Strategy
Partnerships Unraveled · 2025-11-10 · 27 min
Episode notes
In this episode of Partnerships Unraveled , we sit down with Rasmus Holst, CEO of Zensai an HR tech company that’s going all-in on Microsoft and MSPs to scale its human success platform. Rasmus shares why focus beats breadth when it comes to channel strategy, unpacking how Zensai deliberately narrowed its GTM to win in a crowded space. From building a Copilot adoption hub tailor-made for the Pax8 ecosystem to crafting a product that fits MSP sales motions like “fries with the burger,” Rasmus reveals how Zensai is tapping into existing demand with a clear, easy-to-sell value prop. Rasmus offers a grounded view on AI adoption risk, the importance of employee enablement, and why most Copilot rollouts today are set to fail. _________________________ Learn more about Channext Watch on YouTube ► #channelmarketing #c hannelpartners
More from Partnerships Unraveled
All episodes →- Pax8 Roadshow Special - Gene Kim40 / 100
- Pax8 Roadshow Special - Nihil Morjaria47 / 100
- Thomas Christensen - Win-Win-Win43 / 100
- Sam Valme - The secret power of channel evangelism
- Elisabeth De Dobbeleer & Jason Gallo - Cisco 360 Partner Program Deep Dive