Michelle Hodges - Build the Channel You Want

Episode notes

In this episode of Partnerships Unraveled, we sit down with Michelle Hodges, SVP of Global Channels and Alliances at Barracuda, whose experience spans global channel leadership and transformational partner strategies for some of the world’s most innovative SaaS companies. With a legacy of designing, launching, and refining partner ecosystems across private equity-backed and high-growth tech businesses, Michelle shares how to build the channel you actually want, not just the one you inherit. Channel professionals will gain clear strategic insights into how to align partner programs with board-level growth metrics, make transformations sticky through company-wide buy-in, and operationalize partner success through data, iteration, and feedback loops. Michelle delves into balancing AI-powered scalability with human connection, using emerging technologies to empower the MSP community and enhance channel program effectiveness. If you're navigating a digital transformation, redefining partner metrics, or simply want to future-proof your indirect strategy, this episode offers a fresh perspective from one of the industry's most experienced voices.

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