Jon Kane - Scaling Genuine Partnerships & Alliances
Partnerships Unraveled · 2026-03-24 · 38 min
Episode notes
In this episode of Partnerships Unraveled, we sit down with Jon Kane, Senior Director for Europe & Major Channel Sales at Forcepoint. With nearly 30 years spent entirely in the channel, John shares why partner relationships aren’t built deal-by-deal… They’re built on trust, reputation, and the long game. Channel professionals will hear a practical take on what actually makes partners commit. Why overselling gets exposed the moment a POC starts. The “three essentials” vendors need to win in channel (profitability, a product that works, and people partners can lean on). And how to scale enablement across thousands of partners by using distribution the right way and telling better-together stories that fit the real security ecosystem. _________________________ Learn more about Channext Watch on YouTube ► #channelmarketing #c hannelpartners
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