Jessica McDowell - The 2026 Channel Forecast

Episode notes

In this episode of Partnerships Unraveled, we welcome back Jessica McDowell, VP of North America Marketing and Digital Strategy at TD SYNNEX, to unpack the findings of the newly released Direction of Technology 2026 Report. Drawing on insights from more than 1,400 partners across 40 countries, this conversation explores what will truly define partner success in the years ahead. Jessica explains why 2026 represents a pivotal moment for the channelwhere growth is driven less by what partners sell and more by how they operate. From the continued rise of service-led and managed services models to the AI adoption paradox, talent shortages, and intensifying competition, the episode breaks down the strategic shifts partners must make to stay relevant and competitive. Partner marketers, channel leaders, and ecosystem strategists will gain practical guidance on why specialization, operational excellence, and ecosystem collaboration are becoming essential. If you want a clear view of where the channel is heading and how to prepare for it this episode delivers a forward-looking, data-backed perspective.

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