Carilu Melander - Redefining the Role of Partner Marketers

Episode notes

In this episode of Partnerships Unraveled, we sit down with Carilu Melander, Senior Director of Americas Partner Marketing at Zscaler, whose impressive track record spans AWS, AppDynamics, and now leading a high-performing team focused on strategic, data-driven partner marketing. Carilu shares the mindset and frameworks that have helped her team shift from reactive task executors to trusted advisors driving real revenue outcomes. We explore the evolving expectations for partner marketers from aligning campaigns with sales goals to measuring ROI with precision. Carilu dives into how her team uses data to make smarter decisions, build trust with partner sellers, and drive meaningful impact at scale, especially through creative distributor-led programs. For channel professionals looking to sharpen their strategic edge, this episode delivers actionable insights on scalable enablement, ecosystem collaboration, and the future of partner marketing in an AI-powered, ecosystem-first world. Tune in to uncover how to elevate your partner marketing function, build influence with stakeholders, and stay ahead in a fast-changing indirect sales landscape.

• Pax8 Roadshow Special - Gene Kim40 / 100
• Pax8 Roadshow Special - Nihil Morjaria47 / 100
• Thomas Christensen - Win-Win-Win43 / 100
• Sam Valme - The secret power of channel evangelism
• Elisabeth De Dobbeleer & Jason Gallo - Cisco 360 Partner Program Deep Dive