Arsalan Eizadirad & Cassie Jeppson - Inside Lenovo 360 for MSPs
Partnerships Unraveled · 2025-09-15 · 18 min
Episode notes
In this episode, we dive into Lenovo’s channel transformation through the lens of its evolving MSP strategy - with two of the key leaders behind the shift. Cassie Jeppson, who oversees channel programs, tools, and partner enablement for North America, and Arsalan Eizadirad, Lenovo’s global MSP strategy lead, join us to unpack how Lenovo is designing programs that meet partners where they are - geographically, strategically, and structurally. From simplifying a tangled web of 2,300+ incentives into a scalable, flexible program, to launching Lenovo 360 pathways across North America, EMEA, LATAM, and APAC, Cassie and Arsalan share how they’re localizing a global vision. They dig into how Lenovo is supporting MSPs through dedicated partner success managers, outcome-based enablement tools, and true feedback loops that shape the roadmap.
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