#159 - Dr. Brent Ridge: The Kindness Operating System for Hiring, Culture, and Growth

Episode notes

Dr. Brent Ridge is the co-founder of Beekman 1802, a skin health brand that began with goat milk soap made at a dining room table and scaled into a nationally recognized business with a devoted community. Brent trained in medicine (geriatrics), built his career in New York City, and even helped launch Martha Stewart’s Healthy Living division - before a recession, a rundown farm, and a herd of goats rewrote his path. He’s also the co-author of G.O.A.T. Wisdom, a new book that distills Beekman’s hard-won lessons into practical principles for entrepreneurs who want to build something that lasts. In this conversation, you’ll learn how to spot real trends before they’re named, build a brand identity customers can feel in seconds, and turn a purpose like kindness into a measurable operating system - not just marketing.

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