#154 - Christina Farr: The Storyteller’s Advantage for Strategy and Growth

Episode notes

Christina Farr is an investor, startup advisor, and former health-tech journalist. She’s the author of The Storyteller’s Advantage: How Powerful Narratives Make Businesses Thrive and the creator of the Second Opinion newsletter, where she decodes healthcare and technology for leaders. Most leaders try to move markets with features, roadmaps, and metrics. But the winners often move them with narrative - stories that rally investors, customers, and teams to build the future with them. Christina unpacks how great storytellers create belief that becomes momentum. You’ll learn a simple framework to make your strategy legible and compelling, how to pick the right plot for your message, and practical ways to craft origin stories, pitch decks, and CEO communications that persuade. In this episode we cover: The SOAP framework: Surprise, Openness, Authenticity, Pathos Seven classic plots for business (from David vs. Goliath to Rebirth) and when to use each Case studies: PillPack vs.

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