#147 - Martin Reeves: The Like Button That Changed the World

Episode notes

Martin Reeves is Chairman of the BCG Henderson Institute and author of The Imagination Machine and his newest book, Like: The Button That Changed the World . A prolific strategist and researcher, Martin is known for uncovering practical lessons from unexpected places and helping leaders rethink innovation for the real world. In this conversation, we trace the surprising story of the “like” button - how a few lines of JavaScript, cultural quirks, and serendipitous accidents reshaped business models, advertising, and even human behavior. Martin reveals why most groundbreaking ideas don’t emerge from lone geniuses, but from messy communities, chance encounters, and recombinations of old ideas into something new. Whether you’re leading innovation at scale or just curious about the unintended consequences of technology, this episode will change how you think about creativity, feedback, and the ripple effects of small decisions.

• #169 - AI Is Doing the Junior Work. Who Becomes Your Next Senior Leader? | Carrol Chang71 / 100
• #168 - Why Good Companies Go Bad: Eric Ries80 / 100
• #167 - Your Company's Biggest AI Advantage Is Already Sitting in Your Database: Scott Snyder70 / 100
• #166 - Your Business Model Has an Expiry Date: Dr. Nadya Zhexembayeva
• #165 - How AI Is Killing Traditional Market Research: Peter Weinberg