#140 - Cindy Anderson: The Quantifiable ROI of Thought Leadership

Episode notes

Cindy Anderson is the Chief Marketing Officer/Global Lead for Engagement & Eminence at the IBM Institute for Business Value (IBV). Cindy has co-authored research reports, published numerous articles, and delivered presentations on thought leadership, diversity, strategy implementation, project management, and technology to global audiences. She is a founding board member of the Global Thought Leadership Institute at APQC, a new association that advances the practice of thought leadership, and as you heard in the highlight clip, she is passionate about helping organizations quantify the tangible benefits and critical role of thought leadership. In this episode we dive into her just-published book The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart, which she co-authored with Anthony Marshall. As you know, almost every guest we have on this podcast is a thought-leader in some form and in this episode we get to actually explore the topic of thought-leadership itself. In this episode we discuss the role of thought leadership, and its interrelation to an organization's various branches through highlights from her book The ROI of Thought Leadership.

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