The B2B Podcast Index
Outthinkers

#126 - William Duggan: Navigating the Corporate Labyrinth - A Guide for Internal Innovators

Outthinkers · 2024-10-04 · 28 min

Episode notes

William Duggan is lecturer of strategy and innovation at Columbia Business School, and the author of four books on innovation: Strategic Intuition: The Creative Spark in Human Achievement (2007); Creative Strategy: A Guide for Innovation (2012); and The Seventh Sense: How Flashes of Insight Change Your Life (2015), and his most recent work: Corporate Innovator: A Guide Through the Labyrinth, published in 2024. In his book, Bill covers employee-driven innovation. Bill dives deep into a dilemma he found resurfacing time and again in his research from interviews he conducted: the seemingly never-ending maze that corporate employees face in trying to bring their ideas to reality. Here we cover insights from his into how employees can navigate “the corporate labyrinth,” and how employers can lower the obstacles they (usually unwittingly) put in the path of would-be internal innovators.

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